What is SEO

SEO stands for "Search Engine Optimization." It is the practice of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic, non-paid traffic to a website by making it easier for search engines to understand the relevance and authority of its pages. This is achieved through various techniques, including keyword research and optimization, content creation and optimization, link building, and technical optimization, among others. The objective of SEO is to make a website more visible, appealing, and trustworthy to both search engines and users, resulting in higher search engine rankings, increased website traffic, and improved user engagement.